Oswald23

Turn Search Results Into Growth

We partner with agencies, consultants, and business leaders to analyze search results and build data-driven reputation and SEO strategies.

Clear Strategy for Better Search Results

We work with founders, agencies, and teams to identify what truly moves the needle. We deliver actionable insights and frameworks so your team or partners can align content, SEO, and reputation efforts with your goals.

What We Focus On

Reputation management

Reputation & Visibility

We help you understand what shows up on page one and why. Then we provide a roadmap your team or partners can follow to align content, SEO, and outreach.

Search engine optimisation

Search Performance

We deliver technical and content audits with clear recommendations so your team or agency can grow qualified traffic and focus on the right terms.

Insights & Results

Search Visibility

Search Visibility

Better site structure and smarter content strategy can dramatically expand your exposure. Our recommendations have guided teams to achieve dramatic growth in traffic, impressions, and sales.

AI Overviews

AI Overviews

Learn how brands can earn visibility in AI Overviews and LLM-powered answers for their most valuable keywords.

Technical SEO

Technical SEO

Explore the impact of clean site architecture, fast Core Web Vitals, and structured data. These are essential for giving your content a fair chance to rank.

Search Results

Search Results

Your first page on Google should tell the story you want. We highlight risks and opportunities so you can plan content and outreach with intention.

Travis Schreiber

About Oswald23

Oswald23 was founded by Travis Schreiber in 2023 as a boutique Australian consultancy focused on search strategy and reputation insights. We use data, technology, and experience to give clients clarity on what drives their search results and how to plan next steps.

With nearly a decade of experience working alongside leading ORM firms in the US and Canada, we specialize in helping teams make informed decisions and measure progress over time.

Learn more