01
Search results
Audit and reshape the first pages of Google for a name or brand. Surface the right narrative, push down the wrong one, and track what changes over time.
Reputation & Search Consulting
What people find when they search for you is no longer optional.
Strategy and hands-on work for the search results, AI overviews, and recommendations that now decide who gets trusted — for individuals and businesses both.
Nearly a decade
in online reputation
US + Canada
leading ORM firms
Boutique
by design — senior work only
01What I do
Three connected problems. One practice.
I work on these together because, increasingly, they are the same problem.
02
AI recommendations
Understand what ChatGPT, Gemini, and Google's AI overviews say about you — and influence those answers through the sources they actually pull from.
03
Reputation control
Long-term strategy for owned profiles, press, and third-party coverage so the story people find is the one you want them to find.
02Who I work with
People whose name is the search query.
Individuals
Executives, founders, attorneys, and public figures whose name search is part of how people decide whether to trust them.
Businesses
Companies whose brand search, review surface, and AI-generated summaries shape buying decisions before a sales conversation ever starts.
03Experience
A career inside the reputation industry.
2018 — 2020
Guaranteed Removals
Online reputation specialist
2021 — 2023
Erase.com
Director of Operations
2023 — Present
Oswald23
Founder. Consulting with top global reputation companies and brands.
Work featured inForbes·Inc.·Entrepreneur·Fast Company·and more
04About
Travis Schreiber.
Founder, Oswald23 — Reputation & Search Strategist
I've spent close to a decade working alongside leading online reputation firms in the US and Canada, and founded Oswald23 in 2023 as a boutique consultancy focused on search and reputation strategy.
The work is hands-on and senior by default — you get me, not a handoff. Engagements are kept deliberately small so the advice stays specific to your situation rather than generic playbooks.
05Let's talk
Send a note.
A few sentences about what's going on is plenty. I'll reply with whether I think I can help.